Imagine transforming the cheerful chaos of 90s toy commercials into a grisly, blood-soaked spectacle – that's the jaw-dropping reality of this hilariously savage ad for Supercell's hit mobile game, Brawl Stars. It's a wild ride that flips nostalgia on its head and leaves you questioning just how far advertising can push the boundaries of fun and violence!
But here's where it gets controversial: In a bold nod to those over-the-top toy ads from the '90s, which were all about boasting, bravado, and bombastic energy, this spot takes things to a whole new level of brutality that we haven't seen before. The commercial, titled 'Buffies Forever,' is crafted for Brawl Stars, Supercell's free-to-play mobile multiplayer game where players battle it out in fast-paced matches. Think of it like a digital version of dodgeball meets action heroes – but imagine if those heroes came with real-world weapon upgrades. In the ad, a bunch of kids grab physical versions of in-game weapons, leading to hilariously catastrophic injuries like punctured eyeballs and intense nostril-focused action. Directed by the talented Bine Bach through the production company Bacon, the mayhem is laced with playful, exaggerated touches that make the violence feel almost cartoonish, yet undeniably shocking.
And this is the part most people miss: The ad doesn't just parody old-school commercials; it cleverly highlights the game's features while poking fun at how toys were marketed back then. For beginners unfamiliar with Supercell, they're the creators behind massive hits like Clash of Clans and Clash Royale – games that thrive on strategy, teamwork, and a bit of friendly rivalry. This spot builds on their 2020 ad 'Starr Park' directed by Steve Rogers, showing a progression in their willingness to experiment creatively.
Delving into the behind-the-scenes magic, the project shines a light on collaboration. Samuel Cantor, Executive Producer and COO at Bacon, shares: 'As a client, the Supercell team dives deep into their products but isn't afraid to embrace bold creative risks. When they approached us, the concept was already well-developed, and we collaborated to refine it. This allowed for uninhibited creative contributions from all sides, resulting in the live-action sequel to Steve Rogers’ Starr Park.'
Bine Bach, the director, echoes this enthusiasm: 'Working on a commercial where we can let loose like this is a director's dream. Typically, some clients shy away from portraying harm to teens in ads, but Supercell understands their audience so intimately that it wasn't an issue. It was more like an expansive playground, full of open dialogue and zero micromanaging.'
Now, speaking of controversy, is depicting kids in such violent scenarios crossing a line, even in a humorous context? Some might argue it's edgy and engaging for the game's target demographic, while others could see it as glorifying mayhem. What do you think – does this ad push creativity too far, or is it a genius way to stand out in the crowded mobile gaming space? We'd love to hear your take in the comments below!
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Credits:
- Agency/Client Direct: Link to source at https://sourcecreative.extremereach.com/Creative/AgencyDetail/67514
- Production Company: Bacon – explore at https://sourcecreative.extremereach.com/Creative/CompanyDetail/54907
- Director: Bine Bach – profile at https://sourcecreative.extremereach.com/Creative/PeopleDetail/661035
- Executive Producer: Samuel Cantor – details at https://sourcecreative.extremereach.com/Creative/PeopleDetail/248350
- Producer: Axel Herrlin – bio at https://sourcecreative.extremereach.com/Creative/PeopleDetail/673116
- Post Production/Color/VFX: Bacon X – company info at https://sourcecreative.extremereach.com/Creative/CompanyDetail/54909
- Executive Post Producer: Lars Wagner – profile at https://sourcecreative.extremereach.com/Creative/PeopleDetail/46144
- Head of Post Production: Rikke Gjerlov Hansen – details at https://sourcecreative.extremereach.com/Creative/PeopleDetail/721114
- Post Producer: Axel Herrlin – bio at https://sourcecreative.extremereach.com/Creative/PeopleDetail/673116
- VFX Producer: Daniella Strand – profile at https://sourcecreative.extremereach.com/Creative/PeopleDetail/679228
- VFX Supervisor/VFX Creative Director: Jonas Drehn – details at https://sourcecreative.extremereach.com/Creative/PeopleDetail/567187
- Colorist: Hannibal Lang – bio at https://sourcecreative.extremereach.com/Creative/PeopleDetail/463359
- Sound/Music: Ballad – company info at https://sourcecreative.extremereach.com/Creative/CompanyDetail/128941
- Executive Audio Producer: Gregers Maersk Moeller – profile at https://sourcecreative.extremereach.com/Creative/PeopleDetail/178689
- Sound Designer/Audio Mixer: Adrian Aurelius – details at https://sourcecreative.extremereach.com/Creative/PeopleDetail/289722
- Sound Designer/Audio Mixer: Philip Nicolai Flindt – bio at https://sourcecreative.extremereach.com/Creative/PeopleDetail/456020
- Production Designer: Oliver Hogan – profile at https://sourcecreative.extremereach.com/Creative/PeopleDetail/674843
- Art Director: Poli Venkova – details at https://sourcecreative.extremereach.com/Creative/PeopleDetail/721980
- Art Director: Kalina Chelebieva – bio at https://sourcecreative.extremereach.com/Creative/PeopleDetail/721981
- DP: Jonas Blond – profile at https://sourcecreative.extremereach.com/Creative/PeopleDetail/652990
- Editor: Markus Tangre – details at https://sourcecreative.extremereach.com/Creative/PeopleDetail/632514
- Production Services Producer: Polina Levieva – bio at https://sourcecreative.extremereach.com/Creative/PeopleDetail/480490
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